Purdeys redesign: animated bottles

Purdeys Redesign; Animated bottle concept

Repackaging Purdey’s drinks, to share it’s secret with a larger audience.

Like no other soft drink packaging; my bottle design animates as the consumer turns it, to show the concept of the drink ‘giving you a gentle lift’.

Using a lenticular lens placed over the front of the bottle, the design truly captures the consumers attention as they walk past it on the shelf, while still retaining the curiosity of the brand.

Nominated for a D&AD New Blood Yellow Pencil

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