Connecting Instagram users with Dulux’s range of paint colours.
The Dulux Wall of Colour; a wall of Dulux colours translated into Instagram posts. Post an Instagram photo with the #DuluxWallofColour hashtag, and watch your photo appear on the wall. The wall finds the colour most used in your photo, and overlays that colour square with your image.
Sections of the wall also displayed digitally around London (including bus stops, train stations and tube stations) where majority of 20-somethings commute in from and reside, e.g. Shoreditch. Gaining awareness for the Wall of Colour and encouraging passers-by to upload a photo and physically visit the wall.